The objective was to do something amazing as one of the tag lines was ‘The amazing every day. The ‘Amazing Everyday’ journey has been designed to live and share the consumer’s everyday adventures. The Nokia Lumia branded plane with Jet Airways will surely brighten the day of its passengers with its vivid colors and execution. This has created a new marketing and consumer engagement benchmark. Creative Concept

The aircraft wrap is a virtual advertising billboard that allows you to take your brand to the skies. The aircraft was wrapped in the Nokia Lumia creative. The material used for this wrap was a 7 layer material. This was imported from USA and approved by DGCA. This material was fire proof and temperature and pressure sensitive.Media Strategy & PlanThe Jet Airways Boeing 737-800 was to carry the Nokia Lumia brand name on the aircraft. The jet was being branded entirely with the Nokia Lumia colours. Also, Inside the aircraft we had advertised on bulkheads and seat – backs. We were certain that Nokia will reach out to its target customers through this unique branding opportunity. Also, this was never done in all of Asia before.

Target Audience25-45 yrs of age, business smart phoneMarket(s)*New- Delhi, MumbaiResultsThis campaign resulted in an amazing response and the campaign received a wow effect. Also, sales wise the site created major awareness. It was widely covered by all media with a lot of pomp and show. There were 13,435 views on the videos on youtube and numerous shares of this on facebook. Articles on this were covered in Economic times and Brand equity and AdAsia.